From Sonic the Hedgehog to The LEGO Movie, the film world has tapped into the nostalgia boom with a wide array of childhood favourites over the years – but the latest idea has proved divisive.
Play-Doh is set to get its own movie.
According to Deadline, the project will be written and executive produced by The Big Sick and Immigrant’s Emily V. Gordon, with Crazy Rich Asians and In the Heights director John M. Chu lined up to produce and possibly direct.
“Jon and I had a series of conversations about creativity, imagination, and the purpose of art that were so fun and juicy that I knew I had to do this. I’ll get to use some of my play therapist training too, maybe,” Gordon tweeted after the news was announced.
Plot details surrounding the project are currently under wraps.
But the reaction online wasn’t great, with many not keen on the idea of animated Play-Doh.
“If Hollywood is doing a movie about Play-Doh, I just hope that is a clay-motion animated movie with play-doh,” one person tweeted.
“But if is gonna be about the fricking containers that are worse than the Happy mascot from McDonald’s, I don’t think could work.”
“It’s official Hollywood is out of ideas,” another wrote.
Introduced in the 1950s, Play-Doh has become the number one arts & crafts toy brand, sold in more than 80 countries.