Lisa’s Lust List: Social media influencer Lisa McGowan doubles profits



Accumulated profits at a promotions firm operated by social media influencer Lisa McGowan last year almost doubled to €1.24m.

ew accounts filed by Ms McGowan’s Lisa’s Lust List Ltd show that it enjoyed a record year in 2021 as it generated post- tax profits of €603,912 – or €11,613 per week on average.

The profits for the 12 months to the end of December last are a 52pc increase on the profits of €397,966 recorded in 2020.

In a bumper year for the company, cash funds more than doubled from €661,312 to €1.339m.

During the same period, the company’s accumulated profits increased by 94pc from €641,326 to €1.245m.

Ms McGowan, from Tullamore, Co Offaly,  started her online promotional work after she won the best-dressed lady competition at the Galway Races in 2016.

An insurance broker by profession in the family firm, the 49-year old incorporated Lisa’s Lust List Ltd in November 2017 and the strong profits of last year and 2020 follow profits of €127,692 in 2019 and profits of €115,668 in 2018.

Ms McGowan’s web site specialises in promoting products including fashion items, beauty, health, travel and homeware, mainly produced by Irish-based small to medium-sized enterprises.

The fashion blogger’s Lisa’s Lust List Facebook page has 215,000 followers while her Instagram profile  has 152,000 followers.

The website states that her online stories “are full of ‘lustworthy fashion’ and beauty finds which she has sourced herself or from her many collaborations with boutiques and stores nationwide and beyond”.

The stellar performance last year followed Ms McGowan securing High Court orders in August 2020 requiring Facebook to provide her with information to identify people trolling, defaming and stalking her online.

Ms McGowan stated that in the weeks preceding the High Court action she and family members were subject to online bullying, trolling and harassment. 

The publication of the comments, she said, was “designed solely to inflict reputation and financial damage” on her and her firm. 


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