How this couple turned their love for the bush into a business

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Husband and wife team Jesse and Devorah Lemmer are alchemists. The entrepreneurial pair may not have turned mercury into gold, but they have created a recipe for success in their young safari business. Just over a year ago, partly out of necessity as much as a desire to pursue a new life-path, the couple created Just Reserves – an online travel site that focuses on promoting South African bush holidays and escapes to locals, affordably so. And they have not looked back. “It was right in the middle of the pandemic early last year, and I had shelved plans to…



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