How DJ Bamboozle went from unknown to NBA party essential


DJ Bamboozle, who has been tabbed as the unofficial DJ of the Los Angeles Lakers, found himself on vacation at Four Seasons Private Island in the Maldives in April as part of a small crew led by LeBron James.

The group included LeBron, his wife Savannah, his chief of staff Ernie Ramos (real name Randy Mims) and Klutch Sports COO Fara Leff. There was a stop for a night in Dubai, and then it was on to the islands in Southern Asia. 

“It was like heaven on Earth,” DJ Bamboozle, whose real name is Jeremy Adams, told The Post about the private island.

There was a staff of about 30 — significantly outnumbering the amount of patrons.

“There’s a 24-hour masseuse. There’s a 24-hour chef. There’s jet skis, boats – anything that you want, you get. There’s nothing they would ever say no to. It was the best hospitality I’ve ever been a part of,” he exclaimed.

DJ Bamboozle in the Maldives with LeBron James and crew.
DJ Bamboozle

James has been flying private for years and years, but this was such a long journey — and likely very costly via private jet — that they flew on Emirates.  

“It’s really funny because LeBron hasn’t been to a commercial airport in a long time,” Bamboozle said. “Going there for me was an experience for him. People were seeing LeBron James in the airport — you’re picking up your own bags.

“It was great to recalibrate and be normal. LeBron hasn’t been in a Target or Home Depot [in ages]. For him to have to go through security at TSA is funny to me. He doesn’t have precheck or Global Entry, but he does have the LeBron James stamp – which is better than both of those. They walked him straight through.” 

DJ Bamboozle told The Post how he wound up traveling in NBA circles.
DJ Bamboozle spoke to The Post how he wound up traveling in NBA circles.
DJ Bamboozle

Bamboozle grew up close friends with Jared Dudley, the former 14-year NBA veteran who played on the championship Lakers squad, and is now an assistant coach for the Dallas Mavericks. It was Dudley who connected him with the Lakers.

Before the pandemic hit, Bamboozle, now 36 years old, met the Lakers on the road 15 times during the 2019-20 NBA season. 

The DJ looked at their schedule and saw where it made sense for the team to stay over in the city where they were playing their games that night. It was paramount that they not have a game the next day, as they try to avoid partying the nights before games as much as possible.

When they did stay the night, they wanted music. And Bamboozle wanted to play for them.

DJ Bamboozle and LeBron James celebrating the Lakers' NBA championship in 2020.
DJ Bamboozle and LeBron James celebrating the Lakers’ NBA championship in 2020.
DJ Bamboozle
DJ Bamboozle and Anthony Davis after the Lakers won the NBA championship in 2020.
DJ Bamboozle and Anthony Davis after the Lakers won the NBA championship in 2020.
DJ Bamboozle

“I looked at their schedule before the season came out, and then evaluated my own,” he said. “I wanted to be where the Lakers are. They’re showtime. They’re Hollywood. They’re synonymous with success.”

The types of venues for his performances varied. 

In a city like New York, he’d arrange to play Marquee while they were in town. But, perhaps only a dozen US cities have nightclubs the caliber where the Lakers would want to go. In, say, Salt Lake City, they might find a private lounge for Bamboozle to spin at and for the players to unwind. 

While these results are unverifiable, he proudly proclaims the Lakers went 15-0 on the dates where he met them on the road.

Their collective fortune would continue into the NBA bubble, where Bamboozle was one of the rare people outside of the players, their families, coaches, team staffs, owners and media people who were allowed in. The Lakers won the NBA title, defeating the Miami Heat in six games in the Finals.

DJ Bamboozle with the Larry O'Brien trophy.
DJ Bamboozle with the Larry O’Brien trophy.
DJ Bamboozle

Through a series of references, he gradually became ingratiated into elite NBA circles. He proved his value as an independent, and the players saw he could succeed without any affiliation with them. As time marches on, you are in. You belong.

“Being around the Lakers and playing music and pursuing excellence, I was able to look across the table at dinner, see how far they’ve made it, and try to mirror my success in the music industry after theirs – going to work every single day, and trying to be better,” Bamboozle said. “Other people saw, ‘This kid is working. He doesn’t need us but he’s a joy to be around. He reads the room right.’

“When you get to those positions, and you’re humble, people wish for your success. When you are loud and flamboyant and cocky, they’re like, ‘Wait, why is this person around us? How did he get here?’ I was like a little brother. In that, there comes vacations and dinners and birthday parties. All those types of things.”

DJ Bamboozle is playing several nights in Las Vegas in July.
DJ Bamboozle is playing several nights in Las Vegas in July.
DJ Bamboozle

Serendipitously, the first professional show he ever played had a big NBA connection – and also led to his moniker DJ Bamboozle.

About a decade ago, Adams was on Facebook, looking in the ‘want’ ads for someone who needed a DJ. The JW Marriott in Palm Springs, Ca. sought one for what it described as a massive party.  

He answered the ad and spoke to BB Ingle, an events producer who sadly died of prostate cancer in 2020, and told him, “I’m your guy.”

Ingle hung up the phone “in the middle of the conversation.” Bamboozle went on about his day, sad that he blew the opportunity, until his phone rang 15 minutes later and it was Ingle on the line.

“I have a good feeling about this. I want to hire you,” Ingle said.

When talk came to compensation, Bamboozle quoted a price of $500. Ingle agreed so quickly that the DJ thought he probably should’ve asked for more. 

“I didn’t care, I was just so happy. Now, I would never DJ for $500, but I was so poor at the time and so excited that someone would pay me,” he recalls. 

Ingle asked him what his DJ name was. Thinking on his toes, he answered, “DJ Bamboozle” – as in he had just bamboozled the promoter by faking it until he made it. 

It wound up being a massive, 2,000-person shindig at the JW Marriott. There also happened to be an exhibition game between the Phoenix Suns and Dallas Mavericks at Indian Wells, the famous tennis venue.

This meant that the audience for his first ever DJ gig included Steve Nash, Grant Hill, Amare Stoudemire and Mark Cuban. 

Bamboozle played the song “Billionaire” by Travie McCoy and Bruno Mars, and Cuban started getting after it.

DJ Bamboozle at work.
DJ Bamboozle at work.
DJ Bamboozle

“He runs on stage, while I’m DJ’ing, and starts singing, at the top of his lungs, ‘I want to be a billionaire so f–king bad.’ Ironically he’d already been a billionaire for years,” Bamboozle said with a laugh..

The Post asked the DJ some further questions about his music career:

Q: What shows do you have coming up that you’re excited about?

A: I have three nights in Las Vegas coming up in July. Hakkasan at MGM Grand, which was at one point ranked the top club in the world by Playboy. I’ve been there three times now, and I feel like this summer Bamboozle runs the summer. Those shows are always exciting. I’m also doing Tao and Marquee in Vegas in July. 

Q: I went to Tao in Vegas recently as part of a group for an Indian-American’s bachelor party. It was a very diverse crowd – Black, White, Asian, Hispanic, etc. Do you think clubs have become bigger melting pots in recent years?

A: I think 100 percent. You think about the nightclub industry and how many times various people are successful now and want to celebrate somewhere. The first place you’d celebrate 5-10 years ago would be a restaurant.

DJ Bamboozle's dream is to win a Grammy award.
DJ Bamboozle’s dream is to win a Grammy award.
DJ Bamboozle

Now it’s like, “Hey let’s go to a nightclub. Let’s get some bottles. Let’s have a great time. Let’s put it on social media and show everyone we’re having so much fun.”

I think that’s fine. It’s become very, very diverse. I remember a couple months ago, a dad and son flew in from Brazil for the son’s 21st birthday and spent $150K on champagne.

Q: What are your goals? What do you want?

A: I want a Grammy one day. As a kid, when I first started DJ’ing and traveling to all these clubs, I never thought I would want a Grammy. But I want to have a Grammy one day so I can go back and tell people this is how you do it. I went to the show when I was 21, and sat all the way in the back. I want to go to the stage, accept the Grammy, and say that I did this the right way. 

Q: What’s your go-to, 98-mph fastball song to get a low-energy crowd going?

A: Drake and Rick Ross – Money in the Grave

2 Chainz – I’m Different

Pitbull and Ne-Yo – Give Me Everything

DJ Bamboozle is the unofficial DJ of the Los Angeles Lakers.
DJ Bamboozle is the unofficial DJ of the Los Angeles Lakers.
DJ Bamboozle

Q: What type of arrangements do you make when an NBA player or another powerful friend wants to come see you at a big club?

A: What I like to do, if someone is close to me, is invite them to come sit with me. The DJ booth usually holds about 10 people. If somebody else reaches out, like a friend of a friend, I’ll link them with the GM or owner of the club and say, “These people are really important to me, but they’re not going to be sitting with me because they’re going to be doing their own celebration – can you make sure they have a spot as close to the booth as possible, so we can interact?”

I try to make sure that everyone is seated where they’re supposed to be, and comfortable. I don’t want someone to be on the third level where they can’t see me – or unable to get in at all amid a hectic night.

Q: What’s the international city that vibes with you the best?

A: Sydney, Australia. 100 percent. I did Marquee’s seventh anniversary show a few years ago. Right when I landed, it was electric. I hoped they’d receive me the same way I received them. I did two nights there and I can’t wait to go back now that Australia’s open again. That city embraced me like their own. I felt like I was coming back home to play there.

I’ve played in Bali, Poland, Tel Aviv … beautiful places. 

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