Foreign films, English titles and the dilemma distributors face



Two years ago, international film releases in the United States reached a new pinnacle with the crowning of Bong Joon Ho’s “Parasite” as best picture at the Academy Awards. But before “Parasite” or any other non-English-language film even hits theaters, a basic question has to be settled: the title.

Distributors say the title can be the first impression a movie makes on prospective audiences, and so they give it a great deal of thought. How do you translate the original title? Do you add a word or two to clarify? Or do you leave the Spanish or Korean or French as is?

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